Studies conducted over the last few decades have shown that sensorial characteristics (colour, sounds, smells, etc) connected to our food can influence how we perceive its taste, texture, freshness, likes, and dislikes.

For my MSc dissertation, I decided to explore whether the colour of the bread we eat impacts our enjoyment of it.

I would love for you to join me and a small group of participants over a couple of sessions to talk about all things bread and taste some bread samples.

The only conditions to take part in the study are to be 19 years of age or older and to eat on average one slice of white bread per day. This can be toasted, in your sandwich, with your soup, plain or with any topping, made at home, bought from a local bakery or the supermarket – any type of white bread in any way you like to eat it, will do.

Focus Group 1 dates and times:

21st and 28th of November, starting at 5pm, estimated duration 1h30.

I would need you to be available on both dates and times of the Focus Group.

The sessions will be held at The Spring Community Shop and Cafe, 299 Barnsley Rd, Wakefield WF2 6EG, situated just next to the Post Office. There is a car park behind the building, bus stops just in front of it and Sandal & Agbrigg train station is less than 5 minutes walk away, offering direct links to Leeds, Doncaster and Sheffield.

If you have any questions, please feel free to email me.

Focus Group Application Form

If you are accepted for the study, you will be asked to do an online colour vision test (this will give a general idea as to whether you see colours slightly differently) and a supertaster test (i.e., people who have more taste buds tend to be more sensitive to bitter tastes). These tests are free and very quick to complete.
During the focus group, you will eat different samples of wheat bread and share any emotions and ideas that each sample may elicit. You will also be asked to rate each sample against several metrics.

Name

First Name

Last Name

Email

Are you 19 years of age or older?

Yes

No

Do you eat on average 1 slice of bread per day?

This can be toasted, in your sandwich, with your soup, plain or with any topping, made at home, bought from a local bakery or the supermarket – any type of white bread in any way you like to eat it, will do.

Yes

No

I consent for the information I am submitting in this form to be processed to assess my eligibility to take part in this study. My details will be kept confidential and only accessed by the research team.

Yes

No

Calling all bread eaters!

©Alexandra Vaughan - The Crow’s Rest Bakehouse 2016-2022